Internet Marketing and
Search Engine Optimization (SEO)
People searching for products and services on the Web using one of the top five search engines (Google, Yahoo!, MSN, AOL or Ask Jeeves - see the latest Neilsen NetRatings report) will likely use any one of dozens, or even hundreds, of different combinations of keywords and phrases. Very seldom is just one keyword used. In order to have your web site listed on the top pages of these search engines it requires the development of many different and unique pages targeted for traffic from specific major search engines, each constructed differently for different keywords and phrases. Because certain elements of these pages are incompatible with many web site designs, many of these pages exist “outside” the parent web site and are strictly search engine marketing pages that send web traffic to your site via links.
TechWeb Solutions focuses on top search engine rankings within the top five search engine companies only. To attempt to achieve top search engine rankings elsewhere would increase costs considerably and would quickly reach a point of diminishing returns.
As a general price guide, the basic search engine optimization program for most small businesses involves a set up cost of $300 to $500 and a monthly maintenance cost of about $75 to $125. This produces a respectable number of top search engine rankings and a basic volume of web traffic. At the higher end of the price range would be set up costs of $5,000 to $15,000 with proportionate monthly search engine optimization maintenance costs. The promotion of a major web site covering hundreds of keyword combinations can be quite an undertaking.
Periodic search engine optimization maintenance is an absolute necessity for any successful search engine positioning program. Each search engine has developed its own proprietary technology and algorithms designed to optimize for performance and relevancy. Search engines will periodically adjust the way pages are indexed and results are presented in an attempt to prevent spamming and present the best and most relevant search results to its users. As the “rules” change, according to each search engine’s own schedule, so must your web pages - if the search engine changes have produced adverse results in the rankings of your web pages.
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Internet Marketing | Search Engine Optimization | Search Engine Submission
Pay-Per-Click Advertising | Top Search Engines
You should approach Internet marketing from a consideration and budgetary standpoint as an advertising and marketing channel because it absolutely is, it just happens to take place on the Web versus the traditional, and often more expensive, print and media channels. Internet marketing campaigns have a cost-to-benefit ratio that is lower than any other form of advertising today.
Most businesses will realize exceptional results from our Internet marketing solutions! In fact, if you follow the Internet marketing strategy we design for you, we can GUARANTEE top search engine rankings in the major search engines. Be sure to Contact Us for a FREE Consultation to discuss how we can work with you to develop a plan of greater success for your business. We look forward to working closely with you!
...after all, Your Success is Our Success!
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